Chipotle Mexican Grill is set to enhance its presence in the Greater Los Angeles area by opening two new locations on December 31. The restaurants, located in Moreno Valley and Simi Valley, mark the fourth opening in the region over the past two months. This expansion reflects the brand’s ongoing commitment to serving its customers in this bustling market.
The latest additions follow the opening of a Camaro location on November 20 and a restaurant in Eastvale on December 8. Notably, the Eastvale establishment features a Chipotlane drive-thru, a convenient option for customers looking to collect digital orders without leaving their vehicles. This innovative service aligns with the growing demand for efficient dining options.
New Menu Items and Holiday Offers
The upcoming Moreno Valley and Simi Valley locations will feature the newly introduced Carne Asada protein, along with the brand’s latest sauce, Red Chimichurri. This addition is part of Chipotle’s strategy to refresh its menu and cater to evolving customer preferences.
In conjunction with the new openings, Chipotle is launching the Chipotle U Rewards program, which incentivizes student customers. By enrolling in this rewards program, students can earn 1,000 bonus points. The program aims to enhance customer loyalty while providing an opportunity to personalize meals with various add-ons.
Additionally, Chipotle is promoting Build-Your-Own Chipotle, designed for those who prefer to customize their meals at home. This offering caters to groups of four to six people, making it an ideal choice for gatherings during the holiday season. The brand will also implement buy-one-get-one (BOGO) entree offers in its restaurants on the first three Saturdays of December, starting at 4 PM.
Job Opportunities and Employee Benefits
With the expansion, Chipotle is actively hiring for positions at the new locations in Simi Valley, Eastvale, and Moreno Valley, as well as at other establishments across the United States. Each site is looking to fill around 30 vacancies.
Job seekers can expect a range of benefits, including an annual bonus equivalent to an additional month’s pay, access to a debt-free college degree program, and mental health support. These offerings reflect Chipotle’s commitment to employee well-being and career development.
As Chipotle continues to strengthen its footprint in Greater Los Angeles, the company’s expansion is accompanied by new menu items and customer rewards. This strategy not only aims to attract new customers but also fosters loyalty among existing patrons, positioning Chipotle as a go-to choice for fast-casual dining in the region.
