BREAKING NEWS: Dior has just launched a revolutionary coed campaign for Jonathan Anderson’s inaugural collection, featuring prominent figures like Greta Lee and Sunday Rose, the daughter of Nicole Kidman. Shot by acclaimed photographer David Sims, this campaign is set to redefine the fashion landscape as it captures the essence of modern style.
The campaign, which debuted today, brings together a striking cast that includes football superstar Kylian Mbappé, noted French actor Louis Garrel, and rising talent Paul Kircher. The visuals, both in color and black-and-white, showcase a blend of elegance and youthful vibrancy, resonating with the brand’s renewed identity under Anderson’s direction.
Why does this matter RIGHT NOW? Since Anderson’s appointment as Dior’s eighth couturier last June, the fashion world has eagerly anticipated his vision. The release of this campaign marks a significant shift in Dior’s advertising strategy, emphasizing a liberated sense of style that reflects contemporary culture. The brand stated, “The Dior clique appears to embrace a liberated sense of style, willing to play with clothing and accessories.”
The images depict the stars lounging on a Louis XVI-style settee, dressed in sheer evening gowns and signature footwear adorned with bows—an emerging staple of Anderson’s creative lexicon. This campaign not only highlights garments but also sets the stage for an interactive shopping experience where men’s and women’s collections intersect.
In an exclusive interview with WWD, Anderson shared, “As we go through my time at Dior, there is this idea of how the men’s and the woman’s will interact with each other. It’s about playing with clothing.” This philosophy underpins the campaign’s aesthetic, showcasing a fresh take on wardrobe essentials while honoring Dior’s rich heritage.
Among the featured accessories are revamped classics such as the Lady Dior, Book Tote, and the innovative Cigale and Crunchy bags, all of which embody a modern twist on traditional designs. The campaign also teases upcoming styles that promise to capture consumer attention.
As for the talent involved, Paul Kircher stands out in the campaign, wearing a forest green Donegal tweed Bar jacket and cargo shorts inspired by Dior’s archives. Anderson praised Kircher, stating, “He’s an incredible young talent who has an innate sense of style and charm.”
Additionally, the campaign includes intimate moments with Kylian Mbappé, who embodies a unique blend of strength and gentleness, further emphasizing the campaign’s emotional depth. “Kylian’s humility brings a softness to every frame,” Anderson remarked, highlighting the personal connection that the images evoke.
The campaign is not just a collection launch; it’s a statement about the future of fashion at Dior. It will influence store displays and merchandising across flagship locations and pop-up shops worldwide.
Stay tuned for more updates on how this campaign evolves and its impact on the fashion industry as a whole. Immediate releases of selected items, including shoes and ready-to-wear collections, are set to hit stores, reflecting the urgency and excitement surrounding this launch.
Dior’s new direction under Jonathan Anderson is not just changing the clothes we wear; it’s reshaping the way we perceive fashion itself. This is a moment for the brand—and a moment for the industry.
