URGENT UPDATE: Comic book sales have surged 27% nationally in the first quarter of 2025, igniting excitement in local shops like Collector’s Connection in Duluth. With blockbuster films revitalizing interest, this trend shows no sign of slowing down.
The buzz is palpable as customers flock to Collector’s Connection, seeking a vast array of titles. “There’s ‘Batman,’ there’s ‘Absolute Batman,’ and so many more,” explained staff member Eva Kerns-Baladad. With Ella Oveson, the store’s “comic captain,” they ensure the shelves are brimming with both new and used comics, reflecting the heightened demand.
The rise in sales parallels the success of superhero films, including the recent 2025 release of “Superman” and the anticipated “Supergirl” in 2026. “I’ve had to keep filling this up,” Oveson remarked, gesturing to a shelf packed with superhero comics. The ongoing popularity of these characters since the launch of the Marvel Cinematic Universe with 2008’s “Iron Man” has undoubtedly played a significant role in driving sales.
According to industry leader ICv2, comic shops nationwide have seen an impressive 27% increase in sales compared to last year. CEO Milton Griepp noted at a recent New York Comic Con that comics are resonating with Gen Z buyers due to their affordability and high quality. This allure is evident at Collector’s Connection, where community connection is as essential as the comics themselves. “Sometimes people just come grab their comics,” Oveson said. “Sometimes they want to sit and talk.”
Comic books remain a family-friendly entertainment option, attracting a diverse age group. “We have kids that come in here all the time,” Oveson added, highlighting the shop’s role as a welcoming space for all ages. With multiple locations in the Twin Ports, including a store in Superior, Collector’s Connection is a hub for comic enthusiasts.
The store also caters to tabletop gaming fans, with gaming tables frequently full. Despite the rise of digital platforms for reading comics, Oveson emphasized the unique experience of holding a physical copy. “There’s just something different about having a physical copy,” she stated. The tactile experience of flipping through pages remains unmatched for many collectors.
While some comics can cost hundreds of dollars, Collector’s Connection offers a bargain bin for budget-conscious readers. “We also have really nice independent comics,” Kerns-Baladad noted, showcasing local talent like Jesse Switters and his “Smarg” series. Their collaborations often include signings at the shop, further building community ties.
The current global climate may also be influencing readers to seek refuge in comic book worlds. Kerns-Baladad remarked, “Things being stressful again… the idea of having some superhero to come and save things is kind of nice.” This sentiment resonates with many who find solace in the heroism depicted in these stories.
As comic sales continue to rise, Collector’s Connection exemplifies the enduring appeal of comic books, proving they remain a vital part of both entertainment and community life. With ongoing releases and local engagement, the future looks bright for comic shops across the nation.
Stay tuned for more developments as the comic book industry evolves and continues to captivate audiences worldwide.
