BREAKING: The innovative wellness brand Half Past 8 has just launched its lineup of transdermal wellness patches in New York City, targeting busy consumers seeking effective health solutions. With three distinct patches now available for direct-to-consumer purchase, the brand is poised to revolutionize the supplement market.
The patches, priced at $52 each, include:
– **Deep Sleep**: Infused with melatonin and other calming ingredients to enhance sleep quality.
– **Energy & Focus**: Formulated with yerba mate and ginseng for sustained energy.
– **Stress & Mood**: Featuring St. John’s wort and magnesium to support emotional health.
This launch comes at a critical time when consumers are increasingly seeking alternatives to traditional supplements. Co-founders Meto, a fitness entrepreneur, and Kyle Pierce, a health tech innovator, were inspired to create Half Past 8 after the birth of their son. “Life changed dramatically for us,” Meto explained. “We needed a simpler way to manage wellness amidst our new responsibilities.”
Each patch employs advanced transdermal technology designed to deliver ingredients directly into the bloodstream over an eight-hour period. This unique delivery method circumvents the digestive system, potentially enhancing effectiveness—a significant advantage over traditional pills or powders.
Kyle Pierce emphasized the efficacy of their Deep Sleep patch, stating, “Many people unknowingly overconsume melatonin through gummies or pills, but our patch offers a more efficient absorption method.” Early testers, including clients from Meto’s gym, have reported significant improvements in their wellness metrics, measured through devices like Oura rings.
The brand’s growth strategy relies heavily on word-of-mouth endorsements from satisfied users and a strong focus on digital marketing. Kyle noted, “We aim to educate consumers about the benefits of patches through engaging content. Industry trends suggest that patches will dominate the wellness market in the coming years, and we intend to lead that charge in the U.S.”
Looking ahead, Half Past 8 plans to expand its product line with a weight management patch set for release in early 2026. The founders are also exploring additional product formats to provide quick wellness solutions that fit seamlessly into daily routines.
With the wellness patch market on the rise, the launch of Half Past 8 represents a significant shift in how consumers approach health and wellbeing. As the brand gains traction, it will be fascinating to see how it shapes the future of wellness products.
Stay tuned for more updates on this emerging player in the health sector.
