Hyundai Motor Group has outlined its strategic vision for 2026, emphasizing customer-centric transformation and collaboration within its ecosystem. During a presentation to global employees on January 4, 2026, Executive Chair Euisun Chung highlighted the Group’s priorities aimed at adapting to evolving market dynamics and establishing new industry standards.
Chung’s speech identified five key strategic areas of focus: customer-oriented evolution, agile decision-making, enhanced ecosystem competitiveness, bold collaboration, and leadership in new industry standards. He underscored the importance of these priorities in navigating the challenges and opportunities the global business environment presents.
Driving Transformation Through Customer Insights
In his address, Chung expressed gratitude to employees and customers for their contributions amid 2025’s significant market changes. He noted that as the business landscape continues to evolve rapidly, 2026 will bring both challenges and opportunities. “When conditions get tough and competition fierce, our greatest strength will be our ability to continuously evolve by staying close to our customers,” he stated.
Chung encouraged employees to reflect on fundamental questions regarding customer perspectives in their products. He challenged them to consider whether they have adequately addressed customer needs and if they can confidently affirm the quality of their offerings. This self-assessment, he believes, is essential for the Group’s resilience in facing future challenges.
Agile Decision-Making and Ecosystem Strength
The Executive Chair highlighted the necessity for agile decision-making and direct engagement among leaders. “Leaders must step out into the field, engage directly with people, and understand the essence of situations firsthand,” Chung said. He emphasized that effective communication and swift decision-making are vital for operational success.
Chung also reinforced the importance of a robust ecosystem, noting that businesses within the Group, including vehicle and humanoid robot manufacturing, rely on thousands of components. “The strength of our supply ecosystem directly amplifies our competitive advantage. Sustainable growth is possible only when the whole ecosystem stays healthy,” he explained.
As the automotive industry increasingly integrates AI technology, Chung stressed the need for bold collaboration with diverse partners. He pointed out that the competitive landscape is shifting dramatically, with AI capabilities becoming a core determinant of product competitiveness. “We’ve entered an era where core product competitiveness is determined by AI capabilities,” he stated.
Hyundai Motor Group is actively building its capabilities to compete at the highest level, leveraging its expertise in product design and manufacturing alongside valuable data derived from user experiences. Chung expressed confidence in the Group’s potential to excel in the physical AI sector, stating, “If we envision a bigger future and boldly expand collaboration with various partners to broaden the industrial ecosystem, I am confident we will deliver greater value to customers.”
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