From December 16 to 22, 2025, the LEPAS L8, the flagship model of the NEV brand under Chery Group, made a striking debut at Piazza Gae Aulenti in Milan. This seven-day brand roadshow showcased the vehicle amid a festive atmosphere filled with twinkling lights and lively Christmas markets, attracting significant attention from the public and media alike.
Engaging the Public with an Unforgettable Unveiling
The unveiling of the LEPAS L8 was designed to captivate onlookers. At the heart of Piazza Gae Aulenti, a uniquely crafted exhibition space resembled a “gift box,” inviting curiosity from passersby. Visitors peered through a small opening to glimpse the contours of the LEPAS L8, heightening anticipation.
As night descended and the square illuminated with Christmas lights, a gentle violin melody heralded the moment of revelation. The curtain lifted, unveiling the LEPAS L8 to an enthusiastic crowd of over 300 attendees, including numerous Key Opinion Leaders (KOLs). The event transcended a mere vehicle launch; it became a vibrant interaction with the city.
Experiencing Elegance and Innovation
Guests were invited to explore the interior of the LEPAS L8, where the bustling atmosphere of the Christmas market faded into a tranquil environment. The thoughtful design of the vehicle left a lasting impression, showcasing up to 47 storage compartments and 11 hooks, ideal for stowing Christmas trees, ornaments, and gifts elegantly.
Beyond its aesthetic appeal, the LEPAS L8 features an innovative 6.6 kW Vehicle-to-Load (V2L) function, transforming the vehicle into a mobile energy station. This practical feature garnered praise from attendees, who appreciated its role in enhancing the festive ambiance.
This roadshow not only served as a bridge connecting LEPAS with users but also highlighted the brand’s “Leopard Aesthetics” design philosophy and “Exquisite Space” core value. By creating an engaging environment, LEPAS reaffirmed its commitment to delivering elegant and refined new energy mobility experiences.
As LEPAS looks to the future, the brand aims to continue offering innovative and comfortable mobility solutions to users worldwide, solidifying its presence within the growing market of new energy vehicles.
