Apple is set to transform the viewing experience for Formula 1 fans in the United States with the launch of its new streaming partnership, which kicks off with the Australian Grand Prix on March 7, 2026. The event will be available to all subscribers of Apple TV, marking the company’s first major foray into live sports streaming.
This partnership will allow Apple TV subscribers to access extensive coverage of Formula 1 events, including pre-race activities, qualifying sessions, sprint races, and post-race analysis. According to Eddy Cue, Apple’s Senior Vice President of Services, this integration will provide fans with “unscripted drama at its best.” Cue expressed enthusiasm about the new platform’s capabilities, stating, “You’re going to have a front-row seat to the action in a way that you haven’t seen before.”
Enhanced Viewing Experience on Apple TV
Subscribers can expect a significantly upgraded viewing experience, with the ability to access up to 30 unique viewpoints during races. These views will include fixed cameras around the track and driver perspectives, all available in up to full 4K resolution and 5.1 audio. The multi-view feature allows users to choose from custom layouts or pre-made options tailored to specific teams, enhancing the way fans engage with the sport.
The Australian Grand Prix will be prominently featured on the Apple TV app, making it easy for viewers to dive straight into the action. This new interface is designed to provide seamless navigation, similar to previous sports integrations like Major League Soccer and Friday Night Baseball.
Collaboration with Netflix for Drive to Survive
In a surprising twist, Apple also announced a collaboration with Netflix, allowing fans to stream the entire new season of F1: Drive to Survive directly within the Apple TV app. Season 8 of the popular series will premiere on February 27, 2026, and will be available on both platforms simultaneously. Cue remarked on the significance of this partnership, highlighting Netflix’s role in popularizing Formula 1 in recent years. He noted, “We’re thrilled to make F1 content more broadly available to new and existing US fans on both Netflix and Apple TV.”
This collaboration extends to the Canadian Grand Prix, scheduled for May 22, 2026, which will also be available on both streaming services. The partnership indicates a strategic move by Apple to enhance its sports offerings and attract a wider audience by bundling F1 content into its existing Apple TV+ subscription, without any additional costs for current subscribers.
As Apple continues to innovate in the sports streaming sector, the upcoming F1 races and the integration of exclusive content will likely expand the reach of Formula 1 in the United States. With this significant launch, Apple is positioning itself as a key player in the competitive landscape of live sports broadcasting.
The Australian Grand Prix promises to be just the start, with Apple’s history of rapidly evolving its sports offerings suggesting that fans can expect continued enhancements and new features in the near future.
