Disney Plus is set to introduce a vertical video feed later this year, a move announced during the Global Tech & Data Showcase for advertisers at the Consumer Electronics Show (CES). This initiative aims to create a more personalized and dynamic viewing experience across various content categories, including news and entertainment, according to a statement from the company.
The new vertical video feature will allow users to access a range of content formats. As detailed in a report by Deadline, potential offerings may include original short-form programming, repurposed social clips, and reimagined scenes from longer episodes or movies. This approach not only caters to changing viewer habits but also positions Disney Plus as a daily go-to platform for diverse content.
Expanding on Previous Innovations
This announcement follows Disney’s recent experimentation with vertical video formats in its ESPN app. In 2022, the company added a dedicated vertical video tab named “Verts.” This addition was part of a broader overhaul aimed at enhancing user engagement and accessibility. The success of this feature appears to have influenced Disney’s decision to adopt similar strategies for its streaming service.
Other streaming platforms are also exploring vertical video. Notably, Netflix has been testing a vertical video feed featuring clips from its shows and films. This trend highlights the growing interest in mobile-friendly content consumption, reflecting shifts in how audiences engage with media.
Strategic Goals and Industry Trends
Disney’s exploration of vertical video aligns with broader industry trends emphasizing personalized content. As viewing habits evolve, streaming services are increasingly focused on delivering tailored experiences that resonate with audiences. By integrating vertical video, Disney Plus aims to enhance user interaction and retention.
The rollout of the vertical video feed is expected to elevate Disney Plus’s status in a competitive streaming landscape. As more consumers turn to their mobile devices for entertainment, this feature could prove crucial in attracting and retaining subscribers.
In conclusion, the introduction of vertical videos marks an exciting development for Disney Plus, with potential implications for how audiences consume content. As the streaming service prepares for this transition, it will be interesting to see how these changes influence user engagement in the coming months.
