Kim Kardashian’s SKIMS Launches Faux Hair Panties, Sparks Buzz

Kim Kardashian’s underwear brand, SKIMS, recently introduced a novel product called the Faux Hair Micro String Thong, igniting widespread attention across social media. The unique item features faux hair in various styles and shades, designed to mimic pubic hair, an idea that Kardashian describes as “just a fun, silly idea.” The unexpected popularity of these undergarments left the business mogul both amused and surprised.

The Faux Hair Micro String Thong is available in twelve distinct shades, allowing customers to choose a color that suits their preferences. Following its launch on October 14, 2023, the product quickly sold out, prompting many eager consumers to wait for a restock. Kardashian shared her astonishment during an interview with E! News, noting, “I’m shocked it got so much attention. We’ve been laughing and talking about it all day long.”

Fashion Innovation Meets Humour

Kardashian’s ventures into unconventional fashion are not new. She acknowledges that the concept of using faux hair in clothing is not entirely original, referencing celebrated designer John Galliano, who incorporated artificial pubic hairpieces, known as merkins, into his haute couture runway show in 2024. Kardashian’s approach, however, adds a playful twist to the market, demonstrating her understanding of consumer trends and humor.

The SKIMS team announced the launch via Instagram, declaring, “Just Dropped: The Ultimate Bush. With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.” The post attracted considerable excitement, with many consumers eager to share their opinions and reactions. The buzz surrounding the product speaks volumes about the evolving landscape of fashion, where traditional norms are increasingly challenged.

Kardashian’s ability to blend humor with fashion innovation highlights her status as a savvy businesswoman. With SKIMS continuing to push boundaries, the success of the Faux Hair Micro String Thong showcases the brand’s potential to resonate with a diverse audience. The brand’s latest offering exemplifies how playful ideas can capture the public’s imagination, driving both sales and conversations within the fashion industry.