A new dining concept is emerging on the I-35 Frontage Road in San Antonio, where the restaurant Ray’s World Famous Chili Burgers is set to open. Led by entrepreneur Ted Baker, the establishment aims to offer a distinctive take on classic fast food. However, a recent job posting for staff at a Wing Stop has raised questions about the direction of this venture.
Baker, who has a background in food and beverage operations, expressed his ambition to launch the new establishment by the end of 2026. He aims to create a brand reminiscent of the iconic Los Angeles eatery, Tommy’s Burger, known for its chili cheeseburgers. Baker’s vision revolves around delivering high-quality chili burgers, complemented by fresh-cut fries prepared in lard daily.
While Baker initially focused on the burger concept, he encountered a change of heart after visiting a local Wing Stop. He recognized that wings might be more efficient to produce and sell at scale. “I built a burger spot, but that’s going to cost more to open, and I can’t open them just as fast,” he stated in a recent interview. This reflects his ongoing desire to provide a fast yet satisfying dining experience.
Fast Service and Convenient Access
To facilitate quick service, the new restaurant will feature a double drive-thru and two walk-up windows. Baker aims to emulate the efficient service model of Raising Cane’s, ensuring customers receive their food in under two minutes. This operational efficiency is a cornerstone of Baker’s vision, emphasizing both speed and quality.
Despite the uncertainties surrounding the new concept, Baker remains committed to offering a memorable culinary experience. The focus on a streamlined menu, primarily centered on chili burgers, aligns with his goal of creating a brand that stands the test of time.
As the plans for Ray’s World Famous Chili Burgers continue to develop, it remains to be seen how the addition of wings into the menu will play out. Baker invites curious diners to check for updates and visit the establishment once it opens in 2026.
For those eager to experience this new culinary venture, keep an eye on developments at 9911 I-35 Frontage Rd, and prepare to indulge in what Baker hopes will become a local favorite.
