A pizzeria owner in Melbourne has gained widespread attention for his bold and humorous responses to negative online reviews. Ali Cengiz, who operates **Sunnyside Sliced** in **Mentone**, has chosen to engage with critics in a way that has both entertained and divided the public.
Cengiz, who spent a decade living in **New York**, opened his pizzeria with the goal of bringing authentic New York-style pizza to Australia. However, like many eateries, he faces criticism. Instead of ignoring negative feedback, Cengiz decided to respond directly to one-star reviews with a cheeky twist.
In one instance, a reviewer complained about the price of the pizza, stating that **$9 (AUD)** for a slice was “outrageous,” and described the pizza as “basic in flavour and texture.” Cengiz’s response was blunt: “No more pizza for you! Lifetime ban.” Another reviewer expressed disappointment with the service, claiming they would “never go back.” Cengiz shot back, “The same staff member you had an issue with has received countless praise. In this particular circumstance, I side with them.”
The owner’s replies have ignited a conversation among Australians, with opinions sharply divided. While some find his responses entertaining, others criticize him for lacking professionalism. One social media user remarked that his replies come off as “mean” rather than constructive, suggesting that the attempts at humor have missed the mark.
Cengiz has defended his approach, stating, “If someone’s had a bad experience, I want to know so we can make it right.” He emphasizes that he welcomes feedback that is thoughtful and respectful. The line, according to Cengiz, is crossed when a review becomes personal or damaging. He believes it is vital to stand up for his team and the business when faced with unfair criticism.
“Sometimes customers feel like they can be rude or disrespectful to my team,” he said. “The impact of that can be real—especially for the younger members of our team. You can be honest without being hurtful, and that’s the standard I try to hold on both sides.”
Cengiz has made it clear that he values constructive criticism. He encourages customers to express their concerns through private channels, such as email or direct conversation. He believes this approach allows for meaningful engagement and improvement.
Born and raised in a suburban pizzeria outside Melbourne, Cengiz’s journey back to the pizza industry was unexpected. After spending two decades in finance in New York, he returned to his roots in 2020, launching Sunnyside Sliced with a mission to create joy through food.
“Everyone I’ve crossed paths with has been incredibly kind,” he reflected. “Whether I’m hauling dough into the lab at 11 p.m. or meeting trades at 5 a.m., I always get a few words of encouragement.”
As the discussion surrounding his responses continues, Cengiz remains focused on his goal: to make people happy, one slice at a time.
