Valentine’s Day spending is projected to reach a record-breaking $29.1 billion in 2026, according to the latest survey from the National Retail Federation (NRF) and Prosper Insights & Analytics. The annual survey, released on January 27, 2026, indicates that consumers are planning to spend an average of $199.78 on gifts this year.
The surge in spending reflects a continued prioritization of meaningful gifts among shoppers. “The NRF’s 2026 outlook shows Valentine’s Day spending reaching record levels, which tells us shoppers are still prioritizing meaningful gifts,” said Robert Boniface, co-founder of jewelry brand Cate & Chloe. He emphasized the importance of early planning and budgeting, advising consumers to choose gifts that feel personal yet remain uncomplicated.
Jewelry as a Preferred Gift Choice
For those considering jewelry as a Valentine’s Day gift, Cate & Chloe offers practical tips to help match style preferences with budget constraints. Key factors to consider include the recipient’s preferred metal tone, chain length, and whether they typically favor classic, minimalistic pieces or bold, statement designs.
Boniface highlighted the advantage of selecting necklace styles that do not require ring sizing, reducing uncertainty around fit. “Valentine’s Day shopping tends to compress into a short window, and we see demand rise quickly as the holiday approaches,” he noted. “The simplest way to avoid stress is to shop earlier and review delivery timelines at checkout to ensure the gift arrives on time.”
Where to Shop
Consumers can explore the full range of Cate & Chloe products online, with listings available on Walmart.com. The brand positions itself as a premium jewelry option that combines high-quality materials with accessible pricing, appealing to customers seeking elegant jewelry without the luxury markup.
About Cate & Chloe: Established in Phoenix, Arizona, the brand focuses on making luxury jewelry accessible. It utilizes materials such as Swarovski crystals, genuine gemstones, and precious metal plating to create its collections, fostering a loyal customer base.
For press inquiries, please contact:
Ariana Price
Marketing
Email: [email protected]
Phone: (602) 641-9599
Website: https://cateandchloe.com/
As Valentine’s Day approaches, consumers are encouraged to plan ahead, enabling them to find the perfect gift without the last-minute rush that often accompanies the holiday.
