Selma Community Remembers Esteemed Businessman Roger Butler

The Selma community is in mourning following the passing of Roger Dainwood Butler, a distinguished businessman and community leader, who died on January 13, 2026, just days after celebrating his 88th birthday. Butler was the longtime owner of Roger Butler Jewelers, a cornerstone of downtown Selma for over four decades.

Born in Selma, Butler graduated from the University of Alabama with a degree in communications. His early career aspirations were rooted in media; during high school, he produced a radio show called “Old Uncle Ned,” entertaining listeners with humorous readings. His communications background led him to serve in the Army Signal Corps, where he produced training films in New York City and contributed to a communication center in Paris during the Berlin Crisis of 1961.

After being honorably discharged in 1962, Butler returned to Selma with his wife, Doris Butler. He briefly worked at local radio stations WRWJ and WHBB before transitioning into the jewelry business. The opportunity to manage a jewelry store arose unexpectedly, and Butler embraced the role, ultimately purchasing the business in 1964 and renaming it Roger Butler Jewelers. Under his leadership, the store flourished, employing 25 people by the time of his retirement in 2003.

Butler’s impact extended beyond business; he was heavily involved in community service. His leadership roles included serving as president of the Chamber of Commerce, Rotary Club, United Way, Selma Credit Bureau, and The Downtown Selma Association. Additionally, he chaired the boards of Church Street United Methodist Church and the Salvation Army Advisory Board, and served on the board of the Selma Branch of AmSouth Bank and the Vaughn Medical Foundation.

Regionally, Butler served as president of the Alabama Jewelers Association and was a board member of the Methodist Children’s Homes of Alabama. His qualifications included being a Graduate Gemologist and an American Gem Society Certified Gemologist, as well as a member of the Sons and Daughters of the Pilgrims. One of the highlights of his career occurred when he received a Lifetime Membership Award from the Alabama Jewelers Association. Reflecting on this honor, he expressed his gratitude, stating, “I really was just absolutely thrilled to death,” noting that he had long admired the giants of the industry who had received similar accolades.

He is survived by his wife, Dolly Butler, their daughter Doris, and grandson Andrew Truax. A funeral service honoring his life took place on January 16 at St. Paul’s Episcopal Church, where family, friends, and community members gathered to pay their respects.

Roger Butler’s legacy as a businessman and community servant will be remembered fondly by many in Selma and beyond. His commitment to both his profession and his community serves as an enduring example of leadership and service.