The COVID-19 pandemic has significantly impacted the workforce, with women facing disproportionate challenges. Many have experienced layoffs or felt compelled to leave their jobs to manage household responsibilities. This shift has created economic insecurity for many families. As a result, those women who remain employed may feel inclined to keep a low profile during these uncertain times. Yet, this period offers a unique opportunity to enhance visibility and value within the workplace.
Employers are increasingly recognizing the benefits of flexible schedules and remote work, which have long been advocated by women. With tighter budgets and reduced staff, organizations are eager for innovative ideas that can improve their bottom line. Now is the time for workers to assert their contributions and make themselves heard.
Showcase Your Authentic Self
Authenticity can be your strongest asset as a remote worker. As many as 70 percent of the American workforce currently has the privilege of teleworking, and those in leadership roles have found that remote work fosters closer relationships among team members. Video conferencing has allowed colleagues to share personal moments, from pets to children, breaking down traditional barriers of professionalism.
Instead of adhering to outdated standards, embrace the reality of work-life integration. The goal should be to live and breathe authentically at work. If you’re hesitant to share your home environment, consider using customized Zoom backgrounds that reflect your personality or discuss how the pandemic has reshaped your daily life. Chances are, others will resonate with your experiences.
Foster Collaboration and Communication
One of the challenges of remote work is the reduced likelihood of spontaneous conversations that often lead to innovative ideas. To counter this, consider creating opportunities for collaboration. Organizing informal virtual meetings—akin to an “open house”—can facilitate cross-departmental discussions without a rigid agenda.
If time is limited, reaching out for a quick chat through instant messaging can foster connections. These efforts are particularly beneficial for new hires navigating an all-remote workplace. It’s essential for employers to create welcoming virtual environments, enabling new team members to build community without feeling isolated.
Getting your voice heard can be more difficult in remote settings, as biases persist in virtual environments just as they do in physical offices. Women may find themselves interrupted or overlooked during meetings. Utilize all available tools to ensure your contributions are recognized, such as the chat function or follow-up emails. Meeting organizers can also assist by requesting ideas prior to discussions and documenting them for reference.
Finally, while it may seem beneficial to take on additional tasks to gain visibility, it’s crucial to set boundaries. Instead of overextending yourself, consider scheduling a meeting with your supervisor to discuss how expanding your role could be mutually advantageous. By demonstrating your ability to prioritize high-impact tasks, you may encourage your organization to invest in your growth.
As the workforce continues to adapt in the wake of the pandemic, the importance of advocating for oneself has never been more critical. By embracing authenticity, fostering collaboration, ensuring your voice is heard, and maintaining clear boundaries, remote workers can thrive and stand out in a competitive environment.
Kim Churches, the CEO of the American Association of University Women, emphasizes the need for gender equity and the importance of supporting women in the workplace through advocacy and education. As the dynamics of work evolve, adapting to these strategies will empower individuals to navigate their careers with confidence and visibility.
