Indiana University’s football team is set to make history as they approach the College Football Playoff (CFP) National Championship, scheduled for January 8, 2026, against the University of Miami Hurricanes. This marks a significant moment for the Hoosiers, as they stand on the brink of completing an undefeated season, a feat that positions them not only as a powerhouse in basketball but also as a formidable force in football.
As the championship game approaches, the program’s digital and creative content team has been instrumental in generating excitement among fans. The team is led by Assistant Athletic Director, Creative Video, Andrew Brown, and includes key members such as Assistant Director, Creative Video, Trevor Bowens; Director, Football Creative Video, Darrell Grant; Director, Social Media & Creative Strategy, Rachel Gillam; and Director, Photography, Dani Meersman. Together, they have crafted a cohesive strategy to showcase the team’s journey and rally support from their dedicated fanbase.
Building Hype Through Digital Strategy
The creative team has tailored its content to various social media platforms, ensuring that each piece resonates with fans. By focusing on short, engaging videos and striking visuals, the team has successfully captured the essence of this historic season. The content includes cinematic recaps of key games, such as the Big Ten Championship against Ohio State and the Chick-fil-A Peach Bowl against Oregon. These highlights not only celebrate the team’s achievements but also deepen the connection with supporters.
In addition to game recaps, the team has developed a series of behind-the-scenes stories that provide insights into the players’ experiences throughout the season. Gaining the trust of Head Coach Curt Cignetti and his roster has allowed the team to share authentic narratives that resonate with fans. The strategy aims to create a sense of community among supporters as they prepare to cheer for their team in Miami.
Visual Storytelling at Its Core
Visual storytelling plays a central role in the team’s digital strategy. The creative crew uses compelling photography and video to portray the intensity and emotion surrounding each game. For example, they have released clips featuring iconic songs like “My Way” by Frank Sinatra and “Georgia on My Mind” by Ray Charles, which enhance the viewing experience and evoke a strong emotional response.
The culmination of their efforts will be on display during the championship game at Miami’s Hard Rock Stadium. As the Hoosiers prepare to face the Hurricanes, the digital team’s work will be crucial in maintaining momentum and excitement among fans. With the potential for a national title on the line, Indiana University’s football program is poised to redefine its identity and solidify its place in college sports history.
Fans can follow the team’s journey on social media platforms such as X, Instagram, and Facebook, where the creative team continues to engage and inspire support as they aim for victory in the CFP National Championship.
