Jack in the Box has announced an exciting collaboration with streetwear brand The Hundreds to commemorate its 75th anniversary. The partnership, titled “Jack Was Here!”, marks a unique foray into fashion for the fast-food chain, one that aims to resonate with cultural trends rather than simply relying on nostalgic menu items or packaging.
Limited-Edition Apparel Launch
The capsule collection will debut on January 28, 2024, featuring a selection of items that includes a T-shirt, a sweatshirt, and a trucker snapback. Each piece showcases The Hundreds’ iconic Adam Bomb logo, creatively reimagined with Jack in the Box’s mascot, alongside the phrase “Jack Was Here!” This collaboration emphasizes a strong visual connection to graffiti culture and shared nostalgia, rather than overt branding.
Ryan Ostrom, Chief Customer and Digital Officer of Jack in the Box, emphasized that the brand’s presence extends beyond its menu. He stated, “For 75 years, Jack in the Box has been showing up in people’s lives in ways that go far beyond the menu.” This partnership, he explained, reflects how fans engage with the brand in diverse ways, making it more than just a promotional endeavor.
Ben Hundreds, co-founder of The Hundreds, echoed this sentiment, describing the collaboration as deeply personal. He highlighted the significance of Jack in the Box in California culture, recalling late-night college outings fueled by drive-thru meals. “Jack in the Box is part of the fabric of growing up in California,” he noted, reinforcing the connection between the fast-food chain and the everyday experiences of its customers.
Access and Future Plans
The collection will be available through The Hundreds’ website, with early access for subscribers and loyalty members starting at 18:00 PT, followed by a public release at 21:00 PT. Limited quantities will be offered, with three additional drops planned throughout 2026.
Jack in the Box’s legacy extends beyond its culinary offerings. The brand has made significant impacts in both sports and business, often overlooked in discussions about its cultural relevance. One prominent example is former NBA player Junior Bridgeman, who transformed his career into a successful fast-food empire. After earning a modest salary during his 12-year career, primarily with the Milwaukee Bucks, Bridgeman invested in fast-food franchises, including Jack in the Box locations.
His strategic investments have culminated in a business portfolio that includes hundreds of restaurants across various brands. Today, Bridgeman’s estimated net worth is around $600 million, positioning him as one of the most successful athlete-turned-entrepreneurs in sports history.
As Jack in the Box celebrates 75 years of service, this innovative streetwear collaboration highlights the brand’s commitment to cultural relevance while honoring its history. By bridging fast food and streetwear, the company is not only marking a milestone but also connecting with a new generation of fans.
