Court Rules Quince Designs Are Classic, Not Infringements

URGENT UPDATE: A San Francisco court has just ruled in favor of Quince, confirming that the retailer’s designs are rooted in classic styles and not copies of competitors. This landmark decision, announced on October 22, 2025, dismisses Deckers Outdoor Corporation’s claims of trade dress infringement, marking a significant victory for Quince and consumers alike.

The court determined that the designs in question are generic and therefore not eligible for trade dress protection, stating that at least 14 different companies offer similar styles. This ruling highlights the commonality of these designs across the industry, emphasizing that they are not exclusive to any one brand.

In a further blow to Deckers, the court ruled that the company cannot seek lost profits as damages for its remaining design patent claim. This limitation significantly weakens Deckers’ case against Quince, reinforcing the notion that Quince is operating within its rights to provide consumers with accessible luxury.

“This ruling is a win for consumers and for common sense,” said Joel Dion, Head of Legal at Quince. He added, “The idea that Quince, or anyone, should be punished for offering customers well-made, timeless styles at a fair price is exactly what’s wrong with how some big brands operate.”

Founded to break the myth that quality and affordability cannot coexist, Quince has been redefining luxury by working directly with top factories and suppliers. The brand offers high-end products made from Grade-A Mongolian cashmere, fine mulberry silk, European linen, and Italian leather, all while maintaining radical price transparency.

“The ‘dupe’ label is a convenient narrative pushed by brands that have long overcharged for the same timeless pieces,” Dion noted. “Quince isn’t a dupe. We’re the antidote, proof that beautiful and timeless design can, and should, be available to everyone.”

With a diverse range of products, from cashmere sweaters to silk slip dresses, Quince continues to focus on enduring designs that defy fleeting trends. This victory not only strengthens Quince’s position in the market but also serves as a crucial reminder of the importance of fair pricing and timeless design in the luxury retail sector.

As Quince moves forward, industry watchers will be keenly observing how this ruling influences the ongoing landscape of luxury goods and consumer rights. For more updates on this developing story, visit www.quince.com.