UPDATE: Rialto Cinemas, an independent theater group in the Bay Area, continues to thrive as many local cinemas face permanent closures. Despite high rents and fierce competition from streaming services, Rialto maintains its unique charm across its three locations: the Elmwood Theater in Berkeley, Cerrito Theater in El Cerrito, and Rialto Cinemas Sebastopol.
Just announced: Theater Director Ky J. Boyd emphasizes the importance of curated film selections tailored to their communities, helping Rialto defy industry trends. “You open your doors and hope people come and like what you have to show,” Boyd stated. His passion for cinema began in childhood with the 1970 Disney film The Aristocats and has since evolved into a commitment to showcasing independent and foreign films.
In a period where many theaters in the Bay Area, including the Albany Twin and United Artists Theater, have closed their doors, Rialto has remained a beacon for film enthusiasts. Boyd opened the Rialto Cinemas Lakeside in Santa Rosa in 2000, which operated until 2012. Since then, Rialto has expanded its footprint, acquiring the Elmwood Theater in 2007 and the Cerrito Theater in 2009.
Why this matters: As the film industry adapts to new viewing preferences, Rialto serves as a critical example of resilience. With its focus on community engagement and a carefully curated film selection, the theaters offer a unique experience that fosters connections among moviegoers. “Being in the dark with strangers, all experiencing the same thing… you feel connected to something larger,” said Philippe Matheus, co-general manager of the Elmwood Theater.
As theater closures sweep across the region, Boyd expresses concerns about the future of small businesses. He stated, “The more valuable the land gets, the more likely it is that landlords will hike up rents.” This sentiment echoes in light of recent proposals for increased housing in Berkeley, which some fear could threaten the unique character of local neighborhoods.
The Rialto Cinemas also offers a diverse menu, including edible options for darkened theaters, from burgers to nachos, contributing to the overall cinema experience. Moviegoers like April Hamilton of Albany have embraced Rialto for its local charm and quality programming. “They always have something good showing,” she noted, highlighting the theater’s role as a community staple.
In response to the challenges faced, Rialto’s commitment to maintaining a vibrant cinema culture remains strong. Boyd insists, “Creating enjoyable spaces for viewers to watch a variety of films is vital.” With the support of the community, Rialto continues to thrive, proving there’s still a place for independent theaters amid a changing landscape.
Next steps: As the Rialto Cinemas forge ahead, they remain vigilant in their mission to provide a diverse film experience. Upcoming screenings at the Elmwood include thought-provoking documentaries and foreign films, while the Cerrito showcases popular hits like Barbie. Boyd and his dedicated team are prepared for the future, stating, “It’s always a gamble… but the positives outweigh the negatives.”
In an era where many theaters have succumbed to the pressures of modern entertainment, Rialto stands as a testament to the enduring love for cinema. As they continue to adapt, the community’s support will be crucial in ensuring that the lights remain on at these beloved venues.
