UPDATE: For the first time in its 137-year history, the Rose Parade will stream live on TikTok, revolutionizing how audiences experience the iconic New Year’s Day celebration. This historic event is set for Thursday, January 1, 2024, at 8 a.m. PST, directly from the Rose Parade’s official TikTok page.
Officials from the Tournament of Roses confirmed that this innovative, creator-driven perspective will feature a one-hour live broadcast co-hosted by TikTok sensations Challan Trishann and Pressley Hosbach. Both creators will offer viewers an exclusive behind-the-scenes look along the famed corner of Orange Grove and Colorado Boulevard, showcasing the stunning floral floats, marching bands, and equestrian units that define the parade.
Throughout the broadcast, special guests Brandon Hurst and Nana Kakyiri will join the co-hosts, sharing their unique insights and enthusiasm. Hurst, known for his thriving plant business and interactive live shopping streams, will delve into the artistry behind the parade’s floral designs. Kakyiri, an equestrian expert and host of “The Horse Girls” podcast, will highlight the skill and tradition of the parade’s renowned equestrian units.
This groundbreaking TikTok livestream is part of the Tournament of Roses’ strategy to reach a wider audience and enhance accessibility. Viewers will also be able to experience the Rose Parade through traditional broadcast partners and the official livestream, making it a multi-platform event like never before.
“With this first-ever TikTok LIVE stream, we’re thrilled to invite a new generation of Parade fans to experience the magic of the Rose Parade from a fresh, creator-led lens,” said Mark Leavens, president of the Tournament of Roses. “TikTok’s global community, paired with the energy and insight of these talented creators, allows us to share the spirit of New Year’s Day in a whole new way.”
As anticipation builds for this unprecedented event, fans are encouraged to mark their calendars and prepare to engage with the vibrant festivities in a way that resonates with today’s digital audiences. This livestream not only represents a significant shift in how the Rose Parade is celebrated but also highlights the increasing influence of social media in major cultural events.
Stay tuned as we approach the date for more updates on this exciting new chapter in Rose Parade history!
