Valve has revised its guidelines for developers using the Steam platform, mandating the disclosure of any generative artificial intelligence (AI) utilized in video game development. According to Simon Carless from GameDiscoverCo, the updated guidelines clarify that certain AI-powered tools, such as code helpers, do not require disclosure. These tools are considered efficiency enhancers rather than content generators.
Under the new regulations, developers must disclose two specific categories of AI usage. The first category includes the use of AI to generate content for the game, which encompasses in-game content, store page descriptions, and marketing materials. The second category addresses AI-generated content produced during gameplay, specifically focusing on the creation of images, audio, text, and other forms of content by the AI.
This move follows Valve’s initial requirement in 2024, which urged developers to indicate whether generative AI played a role in their game development. However, it is important to note that the disclosure remains voluntary. Consequently, the actual number of games utilizing generative AI is likely higher than reported.
Surveys conducted last year suggested that while many companies have adopted generative AI tools, an increasing number of developers expressed disinterest in implementing these technologies. This trend reflects a broader discussion within the gaming industry about the balance between innovation and authenticity in game design.
The updated guidelines aim to enhance transparency for consumers and developers alike, allowing players to make informed decisions about the games they purchase and play. As the gaming landscape continues to evolve, Valve’s proactive approach may set a precedent for other platforms regarding the use of generative AI.
