SMCP Reports Urgent Q3 Growth of 2.5% Amid Global Expansion

UPDATE: SMCP has just reported a 2.5% increase in third-quarter sales, totaling 294 million euros, driven by a robust full-price strategy and significant growth in the U.S. and EMEA. This urgent update highlights the company’s ongoing global expansion despite challenges in Asia, particularly China.

In a rapidly developing retail landscape, SMCP’s performance demonstrates resilience in a volatile market. “The positive momentum observed in the first semester was confirmed in the third quarter,” stated CEO **Daniel Guichot**, emphasizing strong growth in key markets. Despite an 8.8% decline in organic sales in Asia due to ongoing network optimization, the company is witnessing a rebound in physical store performance.

As part of its strategic shift, SMCP is focusing on strengthening its brand desirability and reducing discount rates. “We have continued across all regions to strengthen the desirability of our brands, enabling us to maintain our full-price strategy,” Guichot added. This strategic pivot has resulted in a three-point reduction in average discount rates compared to last year.

The company’s expansion efforts are evident, with notable partnerships such as a collaboration with **Samsung** in South Korea, set to launch in spring 2026. This move aims to enhance distribution and brand presence in a competitive luxury market.

While sales in Europe surged 8%, France experienced a slight decline of under 1% due to ongoing political and economic challenges. Nonetheless, the rebound in physical store sales following the 2024 Olympic Games in Paris signals a positive trend, with like-for-like growth reaching 3.2% globally.

SMCP’s new points of sale in regions like **Georgia** and expansion across the **Balkans** and **Egypt** demonstrate a proactive approach to offset losses from China. The company continues to upscale its brands, focusing on premium materials and innovative marketing strategies.

As SMCP approaches the end of the year, it remains confident in sustaining its growth trajectory. With its full-price strategy and global expansion efforts, SMCP is set to navigate the complexities of the retail environment, prompting keen interest from investors and industry watchers alike.

Stay tuned for further updates on SMCP’s performance and strategic initiatives as the retail landscape continues to evolve.