Victoria’s Secret Fashion Show 2025: A Dazzling Reinvention

The 2025 Victoria’s Secret Fashion Show, held on October 25 at Steiner Studios in New York City, marked a significant moment in the brand’s evolution. With a focus on inclusivity and empowerment, the show presented a new narrative that extended beyond lingerie to celebrate diverse beauty and strength. Featuring performances by artists such as Karol G, Madison Beer, Missy Elliott, and TWICE, the event captivated audiences with its blend of glamour and storytelling.

This year’s show represented a critical step for Victoria’s Secret, which has faced scrutiny over its brand image in recent years. In 2024, the company attempted a comeback by reintroducing iconic models like Adriana Lima and Tyra Banks. While that showcased nostalgia, the 2025 edition felt like a true rebirth. Instead of leaning on legacy figures, the runway featured a fresh array of talent, showcasing a broader spectrum of beauty, including varied sizes and backgrounds.

Among the standout moments were the appearances of athletes Angel Reese and Suni Lee. Their participation blurred the lines between sport and fashion, challenging the traditional notions of beauty with their confident presence. Reese’s dynamic stride and Lee’s graceful poise demonstrated that strength and femininity can coexist, redefining the brand’s image of the “angel.”

Reviving Iconic Glamour and Performance

The hair styling for this year’s event was another highlight, with the return of voluminous blowouts that evoked the brand’s signature glamor. This marked a departure from the slicked-back styles of 2024, which had drawn criticism from fans. The new approach was met with widespread approval on social media, as audiences celebrated the revival of flowing, glossy hair.

The musical performances added to the show’s vibrant atmosphere. Madison Beer opened with a sultry rendition of her singles, setting the tone for the evening. Following her, members of TWICE, including Tzuyu, Jihyo, Nayeon, and Momo, delivered energetic performances of their hit songs. Karol G showcased tracks from her latest album, Tropicoqueta, before Missy Elliott concluded the show with high-energy classics that got the crowd on its feet.

The garments presented were a testament to creativity and contrast. Each segment told its own story, ranging from metallic corsets inspired by early 2000s fashion to modern, minimalist designs featuring fluid silks and sheer materials. Models like Jasmine Tookes, who walked the runway nine months pregnant, epitomized the show’s ethos of beauty as empowerment. Candice Swanepoel’s striking bronze look with gilded wings resonated with nostalgia while feeling refreshingly modern.

One of the most memorable visuals came from Emilia Ratajkowski, whose wing design resembled giant petals, creating an illusion of blooming flowers. The ensemble, complemented by wrapped heels and pink gloves, exemplified the balance of sensuality and artistry that defined the 2025 event.

A Balanced Approach to Reinvention

The 2025 Victoria’s Secret Fashion Show clearly demonstrated that reinvention does not necessitate abandoning one’s identity. For a brand historically associated with fantasy, this year’s show grounded itself in themes of power, presence, and possibility. By embracing a more inclusive approach and celebrating diverse narratives, Victoria’s Secret has taken significant steps toward redefining its legacy for a contemporary audience.

As the event concluded, it was evident that Victoria’s Secret is not just reclaiming its place in the fashion world; it is evolving to reflect a broader understanding of beauty and empowerment. This transformation signals the potential for the brand to remain relevant in an ever-changing industry, inviting audiences to celebrate the complexity of modern femininity.