BREAKING: Marin natives Sophia Sabella and Pablo Feldman have received a Grammy nomination for their work on Doechii’s music video for “Anxiety,” her first top-10 hit. The nomination comes just days after the video surpassed 58 million views, underscoring its massive impact in the music industry.
The Grammy Awards ceremony is set for February 1, 2024, where “Anxiety” will compete against notable entries including Sabrina Carpenter’s “Manchild” and OK Go’s “Love.” This recognition highlights the duo’s exceptional work behind the scenes during a project that involved elaborate set designs, a choreographed street dance with 85 dancers, and pyrotechnics.
Just months ago, Sabella and Feldman were on set, transforming a sound stage into a captivating home environment for the music video. “We had such specific timing; it’s amazing how much each detail needed to flow successfully,” Sabella expressed. “When you’re watching the video, you might not know how much was needed to make sure everything was done perfectly.”
The project was spearheaded by director James Mackel, who has collaborated with top artists in the past. Feldman recalled the excitement of receiving the Grammy nomination notification from Doechii’s team at Top Dawg Entertainment. “We were like, ‘What do you mean?’” he laughed, reflecting the surprise and joy they felt.
Sabella and Feldman, who grew up in Mill Valley, California, have nurtured a passion for music videos since childhood. They first connected with producer Jolene Mendes while working on their debut feature film, “Edge of Everything,” which saw success in their hometown. This collaboration blossomed into the establishment of their production company, More Avenue, focused on creating dynamic visual content across various mediums.
“Anxiety” was a pivotal project for the newly formed company, showcasing their filmmaking skills and creative storytelling. “Music videos come together really fast, and with our indie filmmaking background, we push to make it happen,” Sabella explained. “It was so cool to work on something that has really blown up and been so well-received.”
The couple emphasized the honor of having their contributions recognized at such a prestigious event. “It’s pretty amazing to be included on this stage with so many other incredible nominees,” Feldman stated. The success of “Anxiety” not only spotlights their hard work but also shines a light on the many creators behind the scenes who contribute to the music industry.
As the Grammy Awards approach, all eyes are on Sabella and Feldman, who have proven that dreams can become reality through dedication and creativity. Their journey from local filmmakers to Grammy nominees serves as an inspiring testament to the power of passion in the arts.
Stay tuned for updates on the Grammy Awards and the outcome of this exciting nomination, as the music community rallies to support these talented Marin natives.
