UPDATE: New data reveals that both Samsung and Apple have officially surpassed 1 billion active devices each, marking a significant milestone in the mobile technology landscape. This announcement, confirmed by Counterpoint Research, underscores the immense popularity and market dominance of these two tech giants as of late 2025.
This urgent update comes at a time when the smartphone market is witnessing rapid changes, making it crucial for consumers and industry watchers to understand the implications of such staggering numbers. With over 1 billion active devices, Samsung continues to hold a commanding presence in the smartphone market, reinforcing its status as a leading Android manufacturer.
In a competitive landscape, Apple remains the only other brand to match Samsung’s achievement, solidifying its position as the top smartphone brand globally. In Q4 2025, Apple achieved the highest market share and revenue share among mobile devices, further highlighting its unrivaled dominance. Notably, nearly 1 in 4 active devices worldwide is an iPhone, emphasizing the brand’s substantial reach and influence.
The data from Counterpoint Research indicates that while Samsung and Apple lead by a significant margin, other brands are also making strides. Xiaomi ranks as the third-largest player in active device usage, followed by Oppo, Vivo, and Transsion, the latter being the parent company of lesser-known brands like Infinix and Tecno.
Although Huawei and its sub-brand Honor have recently crossed the 200 million active devices mark, they still trail behind the leaders. Motorola is approaching the 200 million threshold, while realme and Google round out the list of prominent smartphone brands, albeit with significantly lower active device counts.
As the smartphone market evolves, the implications of these figures cannot be overstated. For consumers, this means greater innovation and competition as brands strive to capture market share. For investors and industry analysts, it signals potential growth trajectories and investment opportunities in mobile technology.
What’s next? Observers are keen to see how Samsung and Apple will adapt to maintain their lead, especially with emerging competitors like Xiaomi and others gaining traction. The rapid pace of technological advancements suggests that the landscape could shift dramatically in the coming months.
Stay tuned for updates as the situation develops. The competition between these top brands continues to intensify, and it’s a pivotal time for the smartphone market.
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