The landscape of Minnesota’s only local business magazine, Twin Cities Business, is transforming with the appointment of new editorial leadership. Adam Platt, a seasoned journalist and current executive editor, has been elevated to the position of editor. He will spearhead initiatives to highlight the individuals and companies driving the state’s economy.
In a significant addition to the team, Charlie Rybak joins as the editorial director. His focus will be on enhancing cross-platform storytelling to strengthen the magazine’s outreach across various channels. Rybak will also take on the role of vice president of innovation within the executive leadership team at MSP Communications, the parent company of Twin Cities Business.
Rybak expressed his enthusiasm for the new role, stating, “I am honored to join the team to expand on the foundation that so many hard-working women and men have built here. I am excited to help find new ways to reach people that care about the Twin Cities, tell the stories of our local business community, and more. I think we are going to have a lot of fun.”
Before his tenure at MSP Communications, Rybak served as the Chief Operating Officer of Cooperative Energy Futures and was a co-founder of Minneapolis Voices, a digital local news organization. He is recognized as a strategist in growth and digital media, holding a degree from the George Washington University School of Media and Public Affairs.
The changes come at a pivotal time for Twin Cities Business, according to Jayne Haugen Olson, managing director of MSP Communications. “This is an exciting next step for our organization, and specifically for Twin Cities Business,” Olson said. She noted that businesses are increasingly prioritizing collaboration and innovation while remaining true to their core values.
In support of the new leadership, Shelly Elmore, publisher of Twin Cities Business, emphasized the importance of quality reporting and storytelling. “With Adam and Charlie stepping into their new leadership roles, their vision and expertise will elevate our storytelling and strengthen our engagement with audiences through all of our products and channels,” she remarked.
Both Platt and Rybak will assume their new responsibilities immediately. MSP Communications, which also publishes Mpls.St.Paul Magazine, TechChannel, Super Doctors, Studio MSP, and The Agency at MSP, is locally owned by Key Enterprises. The company’s leadership includes Vance Opperman, who serves as CEO and general counsel, and Nathaniel Opperman, who is president.
As Twin Cities Business moves forward under new editorial leadership, the focus will remain on delivering insightful and impactful stories that resonate with the business community in Minnesota.
