Qlik has once again achieved the prestigious Customers’ Choice designation in the 2025 Gartner Peer Insights Voice of the Customer report for Analytics and Business Intelligence Platforms. This marks the second consecutive year that the company has received this recognition, based entirely on verified user reviews. The Customers’ Choice label is awarded to vendors who score above average for overall experience, user interest, and adoption, utilizing feedback collected over an eighteen-month period.
The report highlights the competitive nature of the analytics and business intelligence sector, with only a select few providers qualifying for inclusion this year. Even fewer met the rigorous thresholds required for the Customers’ Choice distinction. Qlik executives view this recognition as a testament to the company’s commitment to trusted, governed analytics and practical artificial intelligence.
Customer Insights Fuel Qlik’s Success
Brendan Grady, executive vice president and general manager of Qlik’s analytics business unit, emphasized that customers rely on the platform to transform complex data into actionable insights. He stated that the focus is on delivering clear answers that drive real-world decisions, moving beyond abstract insights that often stall in dashboards.
Feedback collected in the Gartner Peer Insights report underscores Qlik’s capability to integrate data from multiple sources while ensuring governance and usability. Customer reviews point to a high level of confidence in data quality, a comprehensive view across systems, and the agility to respond quickly to changing business conditions.
This positive feedback reflects Qlik’s strategy of providing context-aware analytics that seamlessly fit within existing data environments. The approach avoids forcing organizations into a closed technology stack, which can often hinder flexibility and innovation.
Recognition and Market Position
The Customers’ Choice accolade follows Qlik’s position as a Leader in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This evaluation assesses vendors based on their execution and long-term vision, offering a comprehensive view for potential buyers.
Both the Magic Quadrant and the Peer Insights Voice of the Customer reports serve as valuable resources for organizations evaluating analytics platforms. These reports help buyers balance analyst assessments with direct user experiences, facilitating informed decision-making.
The 2025 Gartner Peer Insights Voice of the Customer for Analytics and Business Intelligence Platforms report was published on March 15, 2024. Individual peer reviews are accessible through Gartner Peer Insights, providing prospective buyers with detailed insights into how organizations rate vendors across various dimensions, including functionality, support, and overall experience.
As the demand for effective data analytics continues to grow, Qlik’s recognition as a preferred provider highlights the company’s role in shaping the future of business intelligence. For further updates on Qlik and its offerings, interested readers can follow developments through relevant news platforms.
