URGENT UPDATE: Firehouse Subs is set to launch a new location in Farmingdale, New York, at the end of January 2024. This exciting development follows Bolla Market’s partnership with Firehouse Subs to bring popular sandwich options to its convenience stores, indicating a significant expansion for the brand.
The new restaurant will feature the full Firehouse Subs menu, including fan-favorites like the Hook & Ladder and the New York Steamer. The Hook & Ladder sandwich combines turkey, ham, and Monterey Jack cheese, while the New York Steamer boasts corned beef brisket, pastrami, melted provolone, mustard, mayo, and Italian dressing. Catering options and limited-time offers will also be available, enhancing the dining experience for local residents.
Bolla Market successfully opened its first Firehouse Subs on Long Island on November 15, 2023, and this recent announcement signals that more locations are on the horizon. According to Sean O’Neill, chief development officer for Bolla Market’s parent company, Bolla Oil, “several more” restaurants are planned. While exact numbers have not been disclosed, a Firehouse Subs spokesperson hinted at further expansions, urging diners to “stay tuned for more details.”
Social media buzz surrounding Firehouse Subs has been overwhelmingly positive, with fans praising the brand as “way better than Jersey Mike’s” on platforms like Facebook. This growing popularity comes at a time when convenience stores are increasingly integrating fast food options to cater to on-the-go consumers. Currently, about one-third of Bolla Market’s roughly 240 convenience stores across New York and New Jersey feature major fast food franchises, including Burger King and Pizza Hut.
The trend of incorporating fast food within convenience stores is gaining momentum. Earlier this year, RaceTrac made headlines with its $566 million acquisition of the sandwich chain Potbelly, while Rebel Convenience Stores is expanding its own restaurant concept, Hatch Chicken.
As Firehouse Subs prepares for its upcoming opening, local residents can look forward to enjoying a variety of delicious menu items right at their local Bolla Market. The anticipation is building, and new developments will continue to unfold as the launch date approaches.
Stay tuned for more updates on Firehouse Subs and its expansion plans across the region!
