The 2025 SBS Gayo Daejeon, which took place on March 25, 2025, featured an impressive lineup of 36 performing teams, including popular acts such as TVXQ‘s Yunho, NCT‘s Taeyong, Stray Kids, and ITZY. Despite the allure of this star-studded event, the show fell short of expectations in terms of viewership ratings.
According to Nielsen Korea, the show recorded a disappointing overall rating of 1.9%. The first part of the event garnered the lowest rating of the night at just 1.2%, while the second part matched last year’s first part rating at 1.9%. In stark contrast, last year’s third part surged to 3.1%, indicating a significant drop in audience engagement this year.
Comparative Analysis of Ratings
The ratings for the 2025 event highlight a worrying trend for the SBS Gayo Daejeon. While the first part’s performance this year was lower than last year’s, the second and third parts both recorded a rating of 1.9%. This marks a significant decline from the previous year’s third part, which saw a notable increase in viewership.
The event’s lineup included artists from various genres, ranging from rising stars like ENHYPEN and IVE to established groups like Ateez and TXT. Yet, the inability to attract a larger audience raises questions about changing viewer preferences and competition from other entertainment options.
With the entertainment landscape evolving rapidly, the SBS Gayo Daejeon may need to reassess its strategies to maintain relevance and engage its audience effectively in future broadcasts.
