Hyundai Begins Sales of Locally-Assembled Staria in Malaysia

Hyundai Motor has officially launched sales of its locally-assembled Staria MPV in Malaysia, marking a significant step in the company’s manufacturing strategy in the region. Production commenced earlier this month at a facility in Kulim, located in the state of Kedah. This plant is operated by Inokom Corporation, a company that is primarily owned by local vehicle assembler and distributor Sime Darby Motors, while Hyundai maintains a 15% stake in it.

This launch is part of Hyundai’s broader strategy to bolster its presence in the Malaysian market. Earlier this year, the automaker established a new subsidiary, Hyundai Motor Malaysia (HMY), which is tasked with overseeing its investment and managing operations at the Kulim plant in collaboration with Sime Darby. HMY’s president, Eric Lee, expressed enthusiasm about the local production, stating that it signifies Hyundai’s confidence in Malaysia as an essential market and a growing hub for future assembly operations.

Commitment to Local Production and Quality

Sui Keng Huat, managing director of Inokom, emphasized the importance of local expertise in the production process. He noted, “From humble beginnings, we have grown into a trusted assembly partner within Hyundai’s global network. Every vehicle produced here is crafted with precision, care, and in full compliance with Hyundai’s global standards, driven entirely by 100% Malaysian talent.” This commitment to local craftsmanship aims to enhance the quality and reliability of the vehicles produced in the region.

Sime Darby Motors has also reiterated its commitment to strengthening supply chains and supporting the nation’s industrial ecosystem. This collaboration illustrates the potential for local partnerships to enhance vehicle assembly capabilities while contributing to Malaysia’s economic growth.

Implications for the Malaysian Automotive Market

The introduction of the locally-assembled Staria is expected to create a ripple effect in the Malaysian automotive market. By establishing local production, Hyundai is not only reducing costs associated with importing vehicles but also fostering job creation within the community. This move aligns with the Malaysian government’s efforts to promote local manufacturing and reduce dependency on imported vehicles.

As the automotive industry continues to evolve, Hyundai’s initiative serves as an example of how global companies can adapt to local markets. The Staria, recognized for its innovative design and spacious interior, is poised to appeal to Malaysian consumers seeking reliable and versatile transportation options.

In conclusion, the launch of Hyundai’s locally-assembled Staria in Malaysia is a strategic development that underscores the company’s commitment to the region. With local production underway, the future looks promising for both Hyundai and the Malaysian automotive sector.

The information in this article is based on statements from Just Auto, a publication under GlobalData, which provided insights into Hyundai’s operations in Malaysia. This overview aims to inform readers about the implications of Hyundai’s investment in local assembly and its impact on the Malaysian market.