On Small Business Saturday, celebrated on November 25, 2023, local businesses in Dickinson are inviting shoppers to explore a range of special offers, refreshments, and discounts. This annual event encourages consumers to support small enterprises, highlighting their contributions to the local economy. Business owners have planned a variety of promotions to enhance the shopping experience for visitors.
Exciting Promotions and Special Offers
Among the participants, Studio 9 Designs has relocated to a new central downtown location and is celebrating its ninth anniversary by offering 29% off all Christmas decor, furniture, and wall hangings. As a festive touch, the store is also providing guests with mimosas and iced sugar cookies.
Faithful Blend, known for its community atmosphere and custom lattes made with Dark Canyon coffee, has teamed up with ND Construction to host a drawing for a $100 gift card. This collaboration aims to attract more customers and create a sense of community among shoppers.
Nearby, the newly opened 701 Chic Boutique embraces its motto “Confident. Curvy. Chic,” offering upscale clothing and unique gifts. Business owner Liz is providing gift bags and coupons for future purchases to enhance customer engagement. Across the street, Saucy Blonde Boutique has introduced a ‘buy one, get one 30% off’ deal, appealing to bargain hunters.
Competitive Landscape and Economic Impact
This year, the competition for local shopping dollars is intensified by the recent openings of two major retailers, TJ Maxx and Harbor Freight. According to the Stark Development Corporation (SDC), traffic data indicates that TJ Maxx has seen a notable spike in unique visitors since its opening. Meanwhile, Harbor Freight has recorded over 130,000 visits as of late November.
While these larger retailers may attract some shoppers, the significance of Small Business Saturday remains substantial. The Small Business Administration (SBA) reports that small businesses constitute 99% of all businesses in the United States, emphasizing their vital role in the economy. A recent survey conducted by Teneo on behalf of American Express reveals that up to 20% of a small business owner’s annual revenue could be generated from this single day of shopping.
According to the SBA, estimated national spending at local merchants on Small Business Saturday in 2024 is projected to reach an impressive $22 billion. This figure underscores the event’s growing importance in the retail calendar, encouraging consumers to recognize and support their local businesses.
As shoppers head out to take advantage of these offers, the spirit of community and local commerce is palpable in Dickinson. Small Business Saturday not only boosts sales for participating businesses but also fosters a sense of connection among community members, further solidifying the role of local enterprises in the economic landscape.
